Hasbro Reports Cyberattack and Warns of Multi-Week Recovery Period

The American toy and entertainment company Hasbro, Inc., owner of iconic brands like Transformers, Monopoly, Peppa Pig, Dungeons & Dragons, My Little Pony, Nerf, Play-Doh, and Magic: The Gathering, has confirmed a cyberattack after detecting unauthorized access to its corporate network on March 28, 2026.

Hasbro activated its security incident response protocols, implemented containment measures including taking certain systems offline, and launched an investigation with the assistance of third-party cybersecurity professionals. Parts of Hasbro's website appeared to be down as of Wednesday, displaying maintenance error messages to visitors

The company used business continuity plans to maintain order processing, product shipping, and other critical operations while the situation is being resolved. Hasbro has cautioned investors and the public that these interim measures may need to remain in place for several weeks and could result in operational delays. 

The cause of the attack has not been disclosed. Any data that may have been compromised has also not been disclosed. The company stated that it is still working to identify and review potentially impacted files and will take additional actions as appropriate, including providing any legally required notifications. The number of affected individuals, if any, has not been determined.

Hasbro spokesperson Andrea Snyder declined to comment on the specific nature of the cyberattack or whether the company had received any communication from the attackers, such as a ransom demand. As of the time of the filing, no extortion group has publicly claimed responsibility for the attack.