Nuna Baby Essentials reports data breach affecting over 16K people
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Nuna Baby Essentials, Inc., a baby gear company headquartered in Morgantown, Pennsylvania, is reporting a data breach affecting 16,676 individuals.
On February 3, 2025 Nuna Baby detected unauthorized access to their systems and launched an investigation. They concluded that an unauthorized party had gained access to their computer systems on September 8, 2024 and the intrusion went undetected for nearly five months.
During this period, the threat actor was able to access certain files containing confidential consumer information stored on Nuna Baby's network. The specific types of personal information exposed in the breach are not disclosed, but likely include the personal identifiers and possibly financial information based on similar retail sector breaches.
The nature of the attack is not disclosed.
Nuna Baby began sending notification letters on February 21, 2025, to all consumers whose information was compromised.
